39 lines
1.1 KiB
Markdown
39 lines
1.1 KiB
Markdown
---
|
|
title: "Campaign Insight"
|
|
type: OpenSpec
|
|
status: Draft
|
|
domain: Reward Campaign Management
|
|
---
|
|
|
|
# Campaign Insight
|
|
|
|
## Requirement Definition
|
|
Combines data from across multiple data sources into charts to track and display customer and campaign activities, providing a high-level performance overview.
|
|
|
|
## Process Flow
|
|
|
|
### Pre-Conditions
|
|
- Users must have access rights to the Campaign Insight module.
|
|
|
|
## Business Rules
|
|
|
|
### Data Schema
|
|
|
|
#### Key Metrics Displayed
|
|
- Total Redeemed Points.
|
|
- Total Members (Active vs Inactive).
|
|
- Total Partners.
|
|
- Total Active Reward Campaigns.
|
|
|
|
#### Charts & Visualizations
|
|
- **Campaign Performance**: Displays the Top N Campaigns by awarded points, comparing "Target Avg Transaction Value" vs actual awards.
|
|
- **Top Channels**: Breakdown of transactions by entry channel (e.g., EDC, Web, Call Center).
|
|
- **Points Awarded vs Redeemed**: Time-series comparison of point inflows vs outflows over a period.
|
|
|
|
### Execution
|
|
- **View-only dashboard.**
|
|
- Real-time or near-real-time aggregation depending on batch job configuration for analytics.
|
|
|
|
## Exception Flow
|
|
- N/A
|