1.1 KiB
1.1 KiB
title, type, status, domain
| title | type | status | domain |
|---|---|---|---|
| Campaign Insight | OpenSpec | Draft | Reward Campaign Management |
Campaign Insight
Requirement Definition
Combines data from across multiple data sources into charts to track and display customer and campaign activities, providing a high-level performance overview.
Process Flow
Pre-Conditions
- Users must have access rights to the Campaign Insight module.
Business Rules
Data Schema
Key Metrics Displayed
- Total Redeemed Points.
- Total Members (Active vs Inactive).
- Total Partners.
- Total Active Reward Campaigns.
Charts & Visualizations
- Campaign Performance: Displays the Top N Campaigns by awarded points, comparing "Target Avg Transaction Value" vs actual awards.
- Top Channels: Breakdown of transactions by entry channel (e.g., EDC, Web, Call Center).
- Points Awarded vs Redeemed: Time-series comparison of point inflows vs outflows over a period.
Execution
- View-only dashboard.
- Real-time or near-real-time aggregation depending on batch job configuration for analytics.
Exception Flow
- N/A