---
title: "A/Bn Testing"
type: OpenSpec
status: Draft
domain: OneMarketing
---

# A/Bn Testing

## Requirement Definition
Evaluates and optimizes marketing elements (content or target customers) to identify better performing campaigns. Supports A/Bn Content testing (same target, different messages) and A/Bn Target Customer testing (same message, different targets).

## Process Flow

### Pre-Conditions
- Third-party data/results must be available for OLS to collect and analyze.
- Users must have access rights in the "A/Bn Testing" module.

## Business Rules

### Data Schema (A/Bn Message Content Testing)

| Field Name | Description | Logic Type | Constraints / Rules |
|---|---|---|---|
| Campaign ID | Unique identifier. | String (20) | Required. No special characters. |
| Campaign Description | Description. | String (100) | Optional. |
| Effective Date From | Start date. | Date | Optional. |
| Effective End date | End date. | Date | Required. |
| Message Channel | SMS, Email, Push. | Enum | Required. |
| Target Customer | OMR Criteria setup for targeting. | Rule | Required. |
| Variant Content | Multiple variants (A, B, N) defining content based on channel. | Array of Messages | Required. Must be unique within the campaign. |
| Run Schedule | Schedule parameters. | Complex | Required. |

### Data Schema (A/Bn Target Customer Testing)

| Field Name | Description | Logic Type | Constraints / Rules |
|---|---|---|---|
| Campaign ID | Unique identifier. | String (20) | Required. No special characters. |
| Campaign Description | Description. | String (100) | Optional. |
| Effective Date From | Start date. | Date | Optional. |
| Effective End date | End date. | Date | Required. |
| Variant Target Customer | Multiple variants (A, B, N) defining OMR Criteria. | Array of Rules | Required. Must be unique within the campaign. |
| Run Schedule | Schedule parameters. | Complex | Required. |

### Execution
- ABn batch job triggers effective testing requests based on schedule.
- For content testing, sends variant messages to the same subset of targets. Tracks open rates, click-through rates.
- For target testing, evaluates which criteria setup reaches the most/best customers.

## Post-Conditions
- Results are reported back to the user to make data-driven decisions on campaign rollout.